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Skills

“I have the knowledge and tools to identify and pursue a market opportunity.”

Young people require two broad types of skills to start and run successful businesses: hard or cognitive skills and soft skills. Hard skills include market understanding, business planning, financial management, sales and marketing, capital raising, deal making, and talent recruitment. Soft skills include risk-taking, self-motivation, cold calling and networking, pro-activeness, persistence, and creativity.

A young person can acquire these skills and knowledge through formal education, mentorship, and self-study. This section focuses on formal education.

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What are the challenges young entrepreneurs face in developing the skills needed to launch and grow their businesses?

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